Ivan Sohrakoff

I grew up on the Northern California coast, went to school at UC Davis, graduated in 1998, and currently reside in Woodland, CA.

From 1999-2006, I worked first as a graphic designer and then as Art Director for an international wine company called Vincor . Since 2006, I've been the Creative Director for Nugget Markets, a 12-store grocery chain in Northern California. Recently, Nugget Markets was listed as the 12th best company to work for by Fortune Magazine. Our creative department designs and manages our corporate identity, advertising, in-store signage, website content, packaging, labels, collateral, and contributes a great deal to our marketing programs. I currently manage graphic designers, a photographer, and a marketing coordinator.

Throughout the years of my professional work, I've focused on graphic design, photography, video & dvd production, website development, online marketing and managing creative people. I've had great opportunities and learning experiences which have shaped my career in the graphic design industry.

I lead a band called the Bottom Dwellers, and we've just released our second CD. I also play a little string swing-jazz in a band called 5 Tons of Rhythm. In both these bands I sing lead and harmony vocals, play guitar, banjo, and a little accordian and mandolin. I record professional audio for various needs, including audio CDs, voice-overs, and broadcast quality productions. I am a luthier (guitar-maker), and taught guitar design and construction classes at the UC Davis Craft Center for a few years. I also make furniture and other wooden things.